A person's age is an internal influence on purchasing behaviour.

Question

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A person's age can influence their purchasing behavior as it can affect their interests, preferences, and needs. For example, a teenager may be more interested in buying clothes and gadgets, while an older adult may prioritize health-related products and services. Age-related factors can also impact how an individual perceives marketing messages, such as language and imagery, and how they make purchase decisions, such as relying on external advice or price comparisons.

A Person's Age Is an Internal Influence on Purchasing Behaviour