A marketing decision support system (MDSS)________.
A)would be used to review past sales data
B)would be used to identify demographic characteristics of customers
C)is the same as MIS
D)includes sophisticated statistical and modelling software tools
E)All of the above

Question

Quizplus · Accepted Answer

A marketing decision support system includes sophisticated statistical and modeling software tools to help with marketing decisions. While it may also involve reviewing past sales data and identifying demographic characteristics of customers, it goes beyond these basic functions to provide more advanced tools for decision-making. It is not necessarily the same as a management information system (MIS), which may include other types of data and functionality.

A Marketing Decision Support System (MDSS)________