A major catalogue retailer collects data on 3,500 variables over the lifetime of a customer's relationship.
A)information downloading area
B)marketing research department
C)information network
D)distribution center
E)data warehouse

Question

Quizplus · Accepted Answer

The fact that the retailer collects data on a large number of variables over a customer's lifetime suggests that they are likely storing all of this data in a central location, which would be a data warehouse.

A Major Catalogue Retailer Collects Data on 3,500 Variables Over