A company uses data mining to determine which of its customers makes a purchase of at least $500 every two months.
A)customer accrual
B)customer acquisition
C)customer retention
D)market basket analysis
E)customer abandonment

Question

Quizplus · Accepted Answer

Customer retention involves strategies and activities to keep existing customers engaged and making repeat purchases, such as identifying those who make significant purchases regularly.

A Company Uses Data Mining to Determine Which of Its