A marketing decision support system (MDSS)would typically be used to determine ________.
A)if changed media schedules would reach fewer buyers
B)if the same trends are seen in different product categories
C)the demographic characteristics of consumers who are the most and least loyal
D)if sales declines simply reflect changes in overall industry sales
E)All of the above

Question

Quizplus · Accepted Answer

A marketing decision support system (MDSS) is a tool that collects and analyzes marketing data to support decision-making. Therefore, it can be used to determine if changed media schedules would reach fewer buyers, if the same trends are seen in different product categories, the demographic characteristics of the most and least loyal consumers, and if sales declines simply reflect changes in overall industry sales.

A Marketing Decision Support System (MDSS)would Typically Be Used to Determine