A catalogue retailer decides it will no longer send catalogues by mail to customers on its database who have not made a purchase in the last year.
A)customer retention
B)market basket analysis
C)customer acquisition
D)customer abandonment
E)customer accrual

Question

Quizplus · Accepted Answer

The retailer is choosing to stop sending catalogues to customers who haven't purchased in a year, which is an example of customer abandonment, as they are letting go of inactive customers.

A Catalogue Retailer Decides It Will No Longer Send Catalogues