A/n ________ can use multidimensional scaling to create perceptual maps.
A)marketing decision support system
B)marketing information system
C)interactive research system
D)intranet analysis
E)heuristic

Question

Quizplus · Accepted Answer

Marketing decision support systems are designed to provide managers with information and tools to support marketing decisions. One of the tools that can be included in a marketing decision support system is multidimensional scaling, which can be used to create perceptual maps. Perceptual maps allow managers to visualize how consumers perceive different brands or products based on different attributes, which can help them make decisions about positioning, differentiation, and targeting. The other options are not directly related to the use of multidimensional scaling for creating perceptual maps.

A/n ________ Can Use Multidimensional Scaling to Create Perceptual Maps