A marketing information system ________.
A)is designed to meet the information needs of marketing managers
B)begins by learning what information marketing managers need
C)gathers information from internal data,the external business environment,and marketing research
D)includes data,computer hardware and software,as well as MIS experts
E)All of the above

Question

Quizplus · Accepted Answer

A marketing information system is designed to meet the information needs of marketing managers and begins by learning what information they need. It gathers information from internal data, the external business environment, and marketing research, utilizing data, computer hardware and software, as well as MIS experts. Therefore, all of the above choices are correct.

A Marketing Information System ________