Which of the following is an example of a not-for-profit organisation that could use marketing principles?
A)A local museum
B)Local governments and education institutions,such as universities
C)The Leukaemia Foundation
D)The Auckland or Sydney Zoo
E)All of the above

Question

Quizplus · Accepted Answer

All of the above are examples of not-for-profit organizations that could use marketing principles. Just because an organization is not focused on generating profits doesn't mean that it doesn't need to promote its brand or services, attract sponsors, or communicate with its target audience. Marketing can help these organizations achieve their mission and social goals, by increasing awareness, engagement, and support from various stakeholders. For example, a local museum could use marketing to boost its visitor numbers, create educational programs, or fundraise for its collections. The Leukaemia Foundation could use marketing to raise awareness about the disease, support patients and their families, and drive donations. The Auckland or Sydney Zoo could use marketing to encourage tourists and locals to visit, learn about conservation efforts, and sponsor animal welfare programs. Similarly, local governments and educational institutions could use marketing to communicate their services, benefits, and achievements, to students, taxpayers, businesses, and other stakeholders.

Which of the Following Is an Example of a Not-For-Profit