The challenge for marketers is to create an attractive ________,a marketplace offering that fairly and accurately sums up the value that will be realised if the good or service is purchased.
A)product position
B)target market
C)mass market
D)value proposition
E)market segment

Question

Quizplus · Accepted Answer

The term "value proposition" refers to the unique benefit or solution that a product or service offers to a customer, and is the central message that a marketer uses to convince their target market to buy the product. Therefore, D - value proposition is the most appropriate answer. A- product position refers to how a product is perceived relative to competitors in the market. B- target market refers to the specific group of customers that a company aims to sell their products or services to. C- mass market refers to a large and diverse group of consumers. E- market segment refers to a sub-group of a larger market that shares similar characteristics or needs. While these terms are relevant to marketing, they do not directly address the creation of an attractive marketplace offering as the question requires.

The Challenge for Marketers Is to Create an Attractive ________,A