A value proposition is a marketplace offering that fairly and accurately sums up the value that the customer will not realise if they purchase the goods or services.

Name: A value proposition is a marketplace offering that fairly and accurately sums up the value that the customer will not realise if they purchase the goods or services.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A value proposition is a statement that explains the benefits and value a customer will gain from a product or service, not what they will miss out on.

A Value Proposition Is a Marketplace Offering That Fairly and Accurately