A ________ consists of all possible customers in a market,regardless of the differences in their specific needs and wants.
A)popular culture
B)marketing mix
C)marketing concept
D)value chain
E)mass market

Question

Quizplus · Accepted Answer

The mass market consists of all possible customers in a market, regardless of the differences in their specific needs and wants. It is the opposite of a niche market, which focuses on fulfilling the needs of a small and specific group of customers. The other options are not relevant to the definition of a mass market.

A ________ Consists of All Possible Customers in a Market,regardless