An organic farmer has identified three distinct groups for his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.
A)market aggregations
B)market segments
C)product mixes
D)mass markets
E)marketing mixes

Question

Quizplus · Accepted Answer

The three distinct groups identified by the organic farmer for his products are market segments. A market segment is a group of consumers with similar needs, preferences or characteristics that a company can target with a specific marketing strategy. In this case, the farmer has identified three specific groups with different needs and preferences, which allows him to tailor his marketing efforts to each segment.

An Organic Farmer Has Identified Three Distinct Groups for His