The Four Ps are ________.
A)product,production,possession,and promotion
B)price,product,place,and promotion
C)the four classifications of consumer goods
D)the steps used to identify target markets
E)the tactics used to connect competitors and marketplaces

Question

Quizplus · Accepted Answer

The Four Ps refers to the marketing mix, which includes price, product, place, and promotion. These are the key elements that businesses focus on to create a successful marketing strategy. Choice A is incorrect as possession is not one of the Four Ps. Choice C is incorrect as the Four Ps are not classifications of consumer goods but rather marketing tactics. Choice D is incorrect as identifying target markets is a separate process from the marketing mix. Choice E is incorrect as connecting competitors and marketplaces is not a traditional marketing concept.

The Four Ps Are ________