The ________ element of the marketing mix is used to communicate the value proposition.
A)price
B)promotion
C)production
D)distribution
E)place

Question

Quizplus · Accepted Answer

Promotion is the element of the marketing mix used to communicate the value proposition to the target market. This includes advertising, personal selling, sales promotion, public relations, and direct marketing. Price refers to the cost assigned to the product or service, production refers to the manufacturing process, distribution refers to getting the product to the customer, and place refers to the physical location where the product is sold.

The ________ Element of the Marketing Mix Is Used to Communicate