A product's market position refers to ________.
A)the specific means the organisation uses to distribute its products
B)the organisation's decision to use no more than two elements of the marketing mix
C)how the organisation wants its products perceived in relation to competitors' products
D)the strategic planning and execution of the marketing mix
E)the location where the organisation sells its products

Question

Quizplus · Accepted Answer

Market position refers to how the organization wants its products perceived in relation to competitors' products. It is the image or identity that a product occupies in the mind of the consumer, based on the benefits it provides, the value it offers, and how it is differentiated from competitors.

A Product's Market Position Refers to ________