The ________ element of the marketing mix refers to the availability of the product to the consumer at the desired time and location.
A)place
B)position
C)production
D)price
E)distribution

Question

Quizplus · Accepted Answer

Place refers to the distribution channel and availability of the product to the consumer at the right time and location. It involves the selection of appropriate channels of distribution, transportation, and warehousing of goods. Therefore, option A) is the correct choice. B) position refers to how a customer perceives a brand or product, C) production refers to the manufacturing process and production costs, D) price refers to the monetary value of the product, and E) distribution is another term for place, which is already mentioned as the correct answer.

The ________ Element of the Marketing Mix Refers to the Availability