A catalogue retailer has identified married females between the ages of 25 and 45 with at least one child as the market segment toward which it will direct its marketing efforts.
A)market position
B)target market
C)CRM
D)market aggregation
E)segment target

Question

Quizplus · Accepted Answer

The market segment identified by the retailer (married females between the ages of 25 and 45 with at least one child) is its target market.

A Catalogue Retailer Has Identified Married Females Between the Ages