The marketing mix consists of tools that are used to create a desired response from a set of predefined consumers.
A)the price of the product
B)the product itself
C)the place where it is available
D)the promotional activities
E)All of the above

Question

Quizplus · Accepted Answer

The marketing mix consists of all of the above elements - price, product, place, and promotional activities. Each element works together to create a response from the intended target market. The product must meet the customers' needs and wants, the price must be competitive in the market, the product must be available where and when customers want it, and promotional activities must effectively communicate the benefits and uniqueness of the product.

The Marketing Mix Consists of Tools That Are Used to Create