The BATNA phase of the negotiation process should be ignored.

Name: The BATNA phase of the negotiation process should be ignored.
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Question

Quizplus · Accepted Answer

The BATNA, or Best Alternative to a Negotiated Agreement, is an important aspect of the negotiation process. It helps the negotiator determine their bottom line or alternatives in case the negotiation is unsuccessful. Ignoring the BATNA could result in the negotiator agreeing to a less favorable deal or missing out on better opportunities.

The BATNA Phase of the Negotiation Process Should Be Ignored