______ is the process of collecting and evaluating information to help marketers make effective decisions.
A) Marketing mix
B) Marketing research
C) Product strategy
D) Distribution strategy

Question

Quizplus · Accepted Answer

Marketing research involves the systematic gathering and analysis of information related to marketing activities, such as customer preferences, market trends, and competitor behavior. This information is then used to make informed decisions about product development, pricing, promotion, and distribution strategy. The other options listed are all components of the marketing mix and may be informed by marketing research, but do not describe the process itself.

______ Is the Process of Collecting and Evaluating Information to Help