Desmond is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.
A)demographics
B)end-use
C)psychographics
D)product

Question

Quizplus · Accepted Answer

Psychographics is the segmentation of the market based on lifestyle, personality, attitudes, values, interests, and behaviors. This allows marketers to create tailored messages that resonate with specific target markets. Demographics refer to characteristics such as age, gender, income, and education level, while end-use refers to the purpose for which a product is bought or used. Product refers to the type of product being marketed.

Desmond Is Developing Several Different Marketing Strategies Based on Target