Transactional leadership involves motivating and directing followers primarily by appealing to their own self- interest.

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Transactional leadership focuses on contingent reinforcement, which means that followers are motivated by the reward or punishment they receive based on their performance. This approach appeals to their self-interest and encourages them to work towards specific goals or targets set by the leader.

Transactional Leadership Involves Motivating and Directing Followers Primarily by Appealing