An alliance may be strategic to one firm and only tactical to the other.

Name: An alliance may be strategic to one firm and only tactical to the other.
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Question

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An alliance may be more important for one firm than the other, which means it can be a strategic move for one company and only a tactical move for the other. This happens when one firm needs the alliance to achieve its long-term goals, while the other simply sees it as a means to an end (e.g., a shorter-term benefit or a way to reduce costs).

An Alliance May Be Strategic to One Firm and Only