A company that uses nonequity alliances as a strategy vehicle is ________.
A) Exxon-Mobil
B) Starbucks
C) Wal-Mart
D) Target

Question

Quizplus · Accepted Answer

Starbucks is known for using nonequity alliances as a strategy vehicle. They have formed numerous partnerships with companies such as PepsiCo, Nestle, and Barnes & Noble to reach a wider audience and expand their brand. Exxon-Mobil, Wal-Mart, and Target do not have a reputation for relying heavily on nonequity alliances.

A Company That Uses Nonequity Alliances as a Strategy Vehicle