Competitive actions generate a narrow range of predictable competitive responses.

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Competitive actions can elicit a wide range of responses from competitors, including both predictable and unpredictable ones. Competitors may choose to retaliate directly (e.g. price-matching) or take a more indirect approach (e.g. introducing a new product to differentiate themselves). Additionally, competitors may also choose to ignore the action altogether, depending on their own strategic goals and priorities.

Competitive Actions Generate a Narrow Range of Predictable Competitive Responses