Potential sources of cost advantages include all of the following except ________.
A) economies of scope
B) production technology
C) product design
D) brand image

Question

Quizplus · Accepted Answer

Brand image is not a source of cost advantage, as it is more related to perceived value and customer loyalty than to the cost of producing the product or providing the service. The other options, economies of scope, production technology, and product design, can all contribute to lower costs and higher efficiency in different ways.

Potential Sources of Cost Advantages Include All of the Following