All of the following are drivers for the differentiation strategic position except ________.
A) premium brand image
B) economies of scope
C) unique styling
D) convenient access

Question

Quizplus · Accepted Answer

Economies of scope are a driver for a low-cost strategic position, not for differentiation. The other options are drivers for differentiation. Premium brand image, unique styling, and convenient access all contribute to a product or service being perceived as unique and different from competitors, thus creating a differentiation strategic position.

All of the Following Are Drivers for the Differentiation Strategic