A real threat to an intended low-cost position is the failure to offer an acceptable combination of price and ________.
A) expertise
B) quality
C) advertising
D) technology

Question

Quizplus · Accepted Answer

In a low-cost position, offering a low price is essential, but if the quality of the product or service is not acceptable to customers, it could prevent the company from achieving success in the market. Therefore, the combination of price and quality is critical to maintaining a low-cost position. The other options (expertise, advertising, technology) may also be important, but they are not directly related to the ability to offer an acceptable combination of price and quality.

A Real Threat to an Intended Low-Cost Position Is the Failure