The value-chain activities that bring carbonated beverages to market are centered on four functions that include production, marketing, packaging, and ________.
A) distribution
B) manufacturing
C) selling
D) bottling

Question

Quizplus · Accepted Answer

Distribution is the function that focuses on getting the product to the consumers, including transportation, warehousing, and logistics. This is a crucial step in the value chain for carbonated beverages as they are generally distributed through retail channels to reach the end consumers. Furthermore, while bottling and manufacturing are essential activities in the production process, they do not encompass the entire value chain for carbonated beverages. Selling is a part of the marketing function and packaging is also an important activity in the production process, but neither of these functions alone can bring the product to market.

The Value-Chain Activities That Bring Carbonated Beverages to Market Are