In a truly global industry, all but which is the case?
A) the core product is standardized
B) the marketing approach is relatively uniform
C) the product and services produced are retained locally
D) competitive advantage belongs to the firms that can compete worldwide

Question

Quizplus · Accepted Answer

In a truly global industry, the product and services produced are not retained locally. Rather, they are standardized and produced across different regions to meet global demand. This allows for cost efficiencies and consistency in quality. Thus, choice C is not true in a truly global industry.

In a Truly Global Industry, All but Which Is the Case