Coke and PepsiCo have increased market share by about 11% since the mid-1960s. Much of this profitability can be explained by all except ________.
A) exclusive sources of ingredients
B) entry barriers created by large market shares
C) tremendous brand equity
D) ownership or control of regional bottlers

Question

Quizplus · Accepted Answer

The passage does not mention exclusive sources of ingredients as a factor contributing to the profitability of Coke and PepsiCo. The other choices are mentioned as contributing factors.

Coke and PepsiCo Have Increased Market Share by About 11