Coding the manifest content-the visible, surface content-of a communication more closely approximates the _____ in a survey questionnaire. Alternatively, coding the latent content of the communication-its underlying meaning-is an option. In the most general sense, manifest and latent content can be distinguished by the degree of interpretation required in measurement.

Question

Quizplus · Accepted Answer

A. The correct answer is "A" because coding the manifest content-the visible, surface content-of a communication more closely approximates the use of closed-ended items not the use of both close ended and open-ended items in a survey questionnaire. Coding the latent content of the communication-its underlying meaning-is an option. In the most general sense, manifest and latent content can be distinguished by the degree of interpretation required in measurement.
B. This is an incorrect answer because coding the manifest content-the visible, surface content-of a communication more closely approximates the use of closed-ended items not the use of open-ended items in a survey questionnaire. Coding the latent content of the communication-its underlying meaning-is an option. In the most general sense, manifest and latent content can be distinguished by the degree of interpretation required in measurement.
C. This is an incorrect answer because coding the manifest content-the visible, surface content-of a communication more closely approximates the use of closed-ended items not the use of both close ended and open-ended items in a survey questionnaire. Coding the latent content of the communication-its underlying meaning-is an option. In the most general sense, manifest and latent content can be distinguished by the degree of interpretation required in measurement.
D. This is an incorrect answer because coding the manifest content-the visible, surface content-of a communication more closely approximates the use of closed-ended items not the use of both close ended and open-ended items in a survey questionnaire. Coding the latent content of the communication-its underlying meaning-is an option. In the most general sense, manifest and latent content can be distinguished by the degree of interpretation required in measurement.

Coding the Manifest Content-The Visible, Surface Content-Of a Communication More