Content analysis is essentially a coding operation. Coding represents the _____ in content analysis. Communications-oral, written, or other-are coded or classified according to some conceptual framework.

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A. This is an incorrect answer because coding represents the measurement process in content analysis. Communications-oral, written, or other-are coded or classified according to some conceptual framework. For example, newspaper editorials might be coded as liberal or conservative. Political speeches might be coded as containing unsupported rhetoric about crime or not. Terms such as these are subject to many interpretations, and the researcher must specify definitions clearly.
B. The correct answer is "B" because coding represents the measurement process in content analysis. Communications-oral, written, or other-are coded or classified according to some conceptual framework. For example, newspaper editorials might be coded as liberal or conservative. Political speeches might be coded as containing unsupported rhetoric about crime or not. Terms such as these are subject to many interpretations, and the researcher must specify definitions clearly.
C. This is an incorrect answer because coding represents the measurement process in content analysis. Communications-oral, written, or other-are coded or classified according to some conceptual framework. For example, newspaper editorials might be coded as liberal or conservative. Political speeches might be coded as containing unsupported rhetoric about crime or not. Terms such as these are subject to many interpretations, and the researcher must specify definitions clearly.
D. This is an incorrect answer because coding represents the measurement process in content analysis. Communications-oral, written, or other-are coded or classified according to some conceptual framework. For example, newspaper editorials might be coded as liberal or conservative. Political speeches might be coded as containing unsupported rhetoric about crime or not. Terms such as these are subject to many interpretations, and the researcher must specify definitions clearly.

Content Analysis Is Essentially a Coding Operation