A statement that outlines what the marketing research is to accomplish is called a
A) hypothesis.
B) research objective.
C) probability sample.
D) problem definition.
E) sampling frame.

Question

Quizplus · Accepted Answer

A research objective outlines what the marketing research is intended to accomplish, while a hypothesis is a proposed explanation for a phenomenon. A probability sample refers to a method of sampling, while a sampling frame is a list of individuals or units that are eligible to be sampled. A problem definition states the specific problem that the research aims to address.

A Statement That Outlines What the Marketing Research Is to Accomplish