Retailers will conduct research in which the behaviour of the consumer is observed and recorded. This is called
A) experimental research.
B) exponential research
C) observation research.
D) secondary research.
E) a test market.

Question

Quizplus · Accepted Answer

The process described in the question, where the behaviour of the consumer is observed and recorded, is called observation research. It is a common method used by retailers to gain insight into consumer behaviour and inform their marketing strategies. Experimental research involves manipulating variables to test hypotheses, while secondary research involves analyzing existing data sources. Exponential research and test markets are not relevant to the description given in the question.

Retailers Will Conduct Research in Which the Behaviour of the Consumer