A marketing department at a university wanted to conduct research to test their ___________ that cognitive dissonance occurred with low-involvement impulse products.
A) research objective
B) hypothesis
C) secondary data
D) theory
E) sample frame

Question

Quizplus · Accepted Answer

A hypothesis is a tentative explanation for a phenomenon, and in this case, the hypothesis is the belief that cognitive dissonance occurs with low-involvement impulse products.

A Marketing Department at a University Wanted to Conduct Research