In marketing research, a list used to access a representative sample of a population is called a
A) sampling frame.
B) non-probability list.
C) mailing list.
D) sample.
E) target list.

Question

Quizplus · Accepted Answer

A sampling frame is a list of individuals or elements from which a sample is drawn. It is important for the sampling frame to be representative of the population being studied in order to accurately generalize findings from the sample to the larger population.

In Marketing Research, a List Used to Access a Representative