Measuring the effectiveness of ______________ is relatively easy since advertisers only pay for the ads' placement when people click on them, and they can also track when clicks translate into purchases.
A) search ads
B) ad views
C) ad clicks
D) visits
E) hits

Question

Quizplus · Accepted Answer

Measuring the effectiveness of search ads is relatively easy since advertisers are only charged when someone clicks on their ad. Furthermore, they can track whether clicked through ads translate to purchase or not. Ad views does not necessarily translate to actions, so it's not an accurate metric. Hits and visits are also not specific enough to measure the effectiveness of advertising.

Measuring the Effectiveness of ______________ Is Relatively Easy Since Advertisers