In a Starch readership test, responses are divided into three categories: noted, associated, and
A) read most.
B) recalled.
C) related.
D) recognized.
E) memorized.

Question

Quizplus · Accepted Answer

In a Starch readership test, the responses are divided into three categories: noted, associated, and read most. This categorization is used to measure the effectiveness of print advertisements by determining how many readers noticed the ad, associated it with the correct brand, and read most of the ad's content.

In a Starch Readership Test, Responses Are Divided into Three