Which of the following is NOT a common way to measure and evaluate public relations?
A) impressions
B) number of articles written
C) clippings
D) advertising equivalency
E) ad views

Question

Quizplus · Accepted Answer

Ad views are a common way to measure and evaluate advertising, but not public relations. The other options (impressions, number of articles written, clippings, and advertising equivalency) are all common ways to measure and evaluate public relations effectiveness.

Which of the Following Is NOT a Common Way to Measure