Which of the following is a common physiological-response testing method?
A) focus group
B) test market
C) pupilometer test
D) Starch readership test
E) day-after recall test

Question

Quizplus · Accepted Answer

Pupilometer testing measures the dilation of a person's pupils, which can indicate physiological responses such as arousal or interest. This is a common physiological-response testing method used in market research. The other options listed are not physiological-response testing methods.

Which of the Following Is a Common Physiological-Response Testing Method