Which of the following is NOT a common technique for measuring the effectiveness of creative?
A) recognition testing
B) physiological-response testing
C) frequency testing
D) recall testing
E) opinion-measure testing

Question

Quizplus · Accepted Answer

Recognition testing, physiological-response testing, recall testing, and opinion-measure testing are commonly used techniques for measuring the effectiveness of creative. Frequency testing, however, is not directly related to measuring the effectiveness of creative. It is more focused on measuring the frequency of exposure to an advertisement or message.

Which of the Following Is NOT a Common Technique for Measuring