__________ is a mathematical model that equates public relations to an advertising value by evaluating the space occupied by a public relations message in relation to advertising space.
A) Stickiness
B) Advertising equivalency
C) Gross impressions
D) Mathematical equivalency
E) Day-after recall

Question

Quizplus · Accepted Answer

Advertising equivalency is the mathematical model that equates public relations to an advertising value by evaluating the space occupied by a public relations message in relation to advertising space. Stickiness refers to the ability of an ad to stick in the minds of consumers, gross impressions is a measure of the total number of times a message is received by an audience, mathematical equivalency is not a commonly used term in PR, and day-after recall is a measure of how well an audience remembers an ad or message the day after they were exposed to it.

__________ Is a Mathematical Model That Equates Public Relations to an Advertising