Which of the following is NOT a common criterion for evaluating creative using the managerial approach?
A) Is the ad misleading?
B) Will be ad generate sales?
C) Should the ad be researched?
D) Does the ad communicate the creative objectives?
E) Is the ad memorable?

Question

Quizplus · Accepted Answer

The Answer of Which of the following is NOT a common criterion for evaluating creative using the managerial approach?
A) Is the ad misleading?
B) Will be ad generate sales?
C) Should the ad be researched?
D) Does the ad communicate the creative objectives?
E) Is the ad memorable?

Which of the Following Is NOT a Common Criterion for Evaluating