Facebook recommends that companies measure ________________ to tell how well a brand is doing in terms of conversation compared to competitors.
A) engagement
B) share of voice
C) interaction rate
D) blog postings
E) hits

Question

Quizplus · Accepted Answer

Share of voice measures the percentage of brand mentions in a particular industry or market. By comparing a brand's share of voice to its competitors, companies can determine how well they are doing in terms of conversation and overall brand awareness on social media platforms like Facebook. Engagement, interaction rate, blog postings, and hits are metrics that can also provide insights into a brand's performance, but they do not specifically measure share of voice.

Facebook Recommends That Companies Measure ________________ to Tell How Well