A form of research yielding information about the effect of a commercial message on respondents' brand name recall, interest in the brand, and purchase intentions is called
A) Starch readership testing.
B) opinion-measure testing.
C) physiological testing.
D) day-after-recall testing.
E) market testing.

Question

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The Answer of A form of research yielding information about the effect of a commercial message on respondents' brand name recall, interest in the brand, and purchase intentions is called
A) Starch readership testing.
B) opinion-measure testing.
C) physiological testing.
D) day-after-recall testing.
E) market testing.

A Form of Research Yielding Information About the Effect of a Commercial