Physiological-response testing is popular with researchers because
A) these tests allow them to charge more.
B) logical responses are the key to understanding consumers.
C) emotions trigger physiological responses that can be measured.
D) redemption rates are easily measured.
E) physiological responses are very subtle.

Question

Quizplus · Accepted Answer

Physiological-response testing is popular with researchers because emotions trigger physiological responses that can be measured, which can provide insight into consumer behavior and preferences.

Physiological-Response Testing Is Popular with Researchers Because