Which of the following is NOT a common way to measure and evaluate direct response communications?
A) number of phone calls received
B) number of new product listings
C) actual sales from a particular offer
D) degree of stickiness
E) number of response cards received

Question

Quizplus · Accepted Answer

Number of new product listings is not a direct measure of response to a communication, but rather a business activity related to product management.

Which of the Following Is NOT a Common Way to Measure