Coca-Cola Canada has developed a new television ad and runs the ad in three major cities for four weeks in order to observe the potential impact before running the ad nationally. This is an example of
A) test marketing.
B) observational research.
C) a focus group.
D) secondary research.
E) local research.

Question

Quizplus · Accepted Answer

This scenario describes a form of test marketing, where a new product or advertising campaign is launched in a limited geographic area to gather feedback and data before a wider rollout.

Coca-Cola Canada Has Developed a New Television Ad and Runs